What We Do
Standards operates as a “concept-to-shelf” research and developer of dietary supplements and cosmeceuticals. With over 30 years in academic and government-funded biomedical research and the dietary supplement and cosmetic industries, Standards combines ingredients based on their mechanisms of action and synergies to create effective condition-specific products by intelligent design. Because it works with a variety of suppliers and manufacturers, Standards can produce products in any format which best fits the intended application and audience. It was the first to introduce dietary supplements as well as CBD in a sublingual edible film format and specializes in unique delivery systems. It has created/placed products on-shelf nationally in retail chain pharmacy retail both in the United States and Canada (e.g. CVS, Rexall), chain convenience (e.g. 7-Eleven), internationally (Japan, Canada, UK, Spain) as well as multi-level marketing (MLM) and direct-to-consumer.
Standards reviews and edits (and can author/design) current labels/packaging as well as marketing materials (literature, television/radio, internet, etc.) for both FDA as well as FTC compliance. It creates product dossiers based on published scientific literature to support product claims and has extensive experience working with law firms in scientific defense as well as patents, trademarks, copywrite and intellectual property for product protection. It authors both new dietary ingredient (NDI) and self-affirmed generally recognized as safe (GRAS) submissions as well as foreign registrations, such as natural product numbers (NPN).
Federal regulations specify that both manufacturers of supplements as well as cosmetics follow good manufacturing practices (GMP). While it is not required by law, the use of a 3rd party for cGMP verification assures ongoing unbiased compliance. Standards specializes in small to medium size companies (<100 employees) which allows us to inspect, write/rewrite standard operating procedures (SOPs) specific to the facility and offer GMP certification more economically than larger firms.
Clinical trials are the “Gold Standard” for product claim support, differentiation, sales and marketing. Standards conducted its first published clinical trial in 1999 and since that time, has worked to streamline/standardize the process for affordability. It designs and authors protocols for Institutional Review Board (IRB) submission/approval and International Standard Randomised Controlled Trials Number (ISRCTN) registration. On study completion, Standards compiles the data, writes the paper and submits it to an appropriate open-access journal for review and publication. Working with academic institutions and medical schools in Mexico and Central and South America, cost are typically one-third that of a similar trial conducted in the United States or European Union.
Information Technology (IT)
Branding is who you are, what you stand for & what your intended audience should expect. Marketing is how to prepare a product for your audience and build brand awareness while advertising, a component of marketing, involves getting the message, your brand, in front of the consumer. Working with artists, designers and specialist in label, literature and website design and implementation, Standards uses a guerilla approach in social media marketing as opposed to the less effective and more costly pay-per-click advertising. This includes short and longform infomercials, podcasts and text/email messaging Microsoft, android and iOS device compatible.